Embrace Life
Sunday, February 21, 2010 at 8:54AM First, apologies for not being able to blog recently. Our family has gone through the loss of a loved one. So when I saw this video, I had to blog about it. This is an issue that needs to get out and the makers of the video have done a brilliant job. It gets the message about wearing seat belts out in a way that doesn't preach. Many times video messages that try to get people to wear seat belts do it in a way that shows the graphic nature of what happens when you don't wear seat belts. The director of the video, Daniel Cox wanted to show a different side of wearing seat belts, the more human side of it. He wanted to show a positive message on road safety and wanted to show the impact on the loss of life on a family.
A story behind the seat belt that many people might not know is that Nils Ivar Bohlin, while working with Volvo invented the modern 3 point seat belt as a safety feature to protect the occupants of a vehicle during an auto accident. They patented the technology however, setting corporate greed aside for something that could save lives, Volvo directors decided not to enforce the patent and therefore made the patent available to other car manufacturers. Volvo first introduced the modern seat belt as standard equipment on their cars in 1963.
The National Highway Traffic Safety Administration has estimated that in the period from 1975 to 2007, an estimated 240,000 people are alive today due to seat belts. In 2008, seat belts saved over 13,000 lives.
Our family has recently lost a loved one to cancer. Wearing a seat belt is such a simple task that could prevent a needless loss of life.
Here is the video

